Notions of Originality
Nothing is original. The thing about art is that someone else has already been there, done that and got the t-shirt. People just change the meaning and context of the image. This works as it turns into a contemporary image. Breaking down the image and taking key elements and changing the content. In this example, to sell something. By using Kate Moss, this works for the new audience. It turns into a sexual image, Kate Moss is a very attractive model and having her tweaking the guys nipple, it gives the male audience a nice image if they want to purchase the clothes. Lets face it, Kate Moss playing with your nipple, go on then!
The intention is straight forward. To sell. This is made clear by the logo on the image but also by the sexual tension in the image, both models are looking straight into the camera to give you the, i'm ready look, drawing you into the image. Sorrenti has used a photograph, this changes the media of the image, again making it contemporary. This is his own perception of the image, putting his own twist on it. In Gabrielle's image, both the models are topless however, in Sorrenti's, only the male model is topless. Either Kate Moss wouldn't go topless or Sorrenti likes the tease of her wearing her top to leave more to the imagination. Sex sells. Especially in advertising.
The main message with the image to sell, it is pleasing on the eye and will attract both male and female audience, meaning people will want to buy into YSL so a job well done!
Alison Jackson-2003
Recontextualised ideas and concepts in contemporary culture
Alison Jackson is a cheeky photographer and image manipulator. She takes famous and respected people, mainly from the royal family, and puts them into scenarios where they wouldn't necessary be associated with. So here, the respectful Princess Diana. is swearing. When did Princess Diana ever swear? She didn't.
The image has been manipulated. Alison Jackson has taken the image and recontextualised it to make it contemporary. She has also made the hand in focus to make this the key part of the photograph. Ok, I don't think anyone in there right mind will actually think this is Diana's hand, but its the humour that catches the audiences eye. Its funny to look at famous people that have been manipulated. Especially people who are respectful people. If it was a picture of Liam Gallagher, it wouldn't be funny because he is known for his rebel behaviour, you wouldn't even need to manipulate the hand in his image...it would already have the middle finger up! The audience will be around 18 - late 20's I would imagine. Tis is a qwerky way for Alison Jackson to get her name out there and be contemporary, this is her goal.
No comments:
Post a Comment